Digital marketing comes with many moving parts that require a lot of time, attention, and thought. You have to juggle blogging and content creation, social media marketing, e-mail marketing, search engine optimization (SEO), and even paid search advertising. It can feel like a full-time job, on top of your other priorities as a financial advisor.
This is why outsourcing your digital marketing needs to a professional team can be immensely beneficial. Below are four signs it may be time for your firm to hire a professional digital marketing team to help you build your business.
#1. You want to grow your firm, but you lack in-house resources.
For financial advisory firms that want to focus on scaling their digital initiatives but are lacking internal resources, hiring an agency can help fill in the gaps – and often for less money than hiring another employee would cost. Professional digital marketing agencies offer a team of specialists who will be solely focused on growing your digital presence. When you use professional digital marketing, you’ll be able to reap the benefits that come from a team of experts executing a custom-made strategy for your digital presence – all while you focus on clients.
SEE ALSO: Three Reasons to Give Yourself the Gift of Professional Digital Marketing
#2. Your digital campaigns continue to fall short of their intended goals.
It’s easy to have your end goals in sight: rank high in Google search results, get more prospects on your email list, build higher engagement on social media, and more. Getting to those results, however, requires a deep understanding of digital marketing elements such as SEO.
If your personal efforts keep falling short of your goals and you feel like you’re spinning your wheels, hiring a professional digital marketing agency is a smart step toward freeing up your time and streamlining your strategies. A marketing team will be able to provide the time, attention, strategy, and analytics necessary for building competitive, professional digital marketing campaigns that help you achieve your business objectives.
#3. You’re too busy to stay on top of the current marketing trends.
Digital marketing trends and strategies evolve quickly, often driven by changes in search engine algorithms. In fact, many financial advising firms continue to focus on online marketing, when research shows that we’re in the midst of a massive growth in mobile marketing. This rise of mobile marketing refers to any marketing strategy centered around reaching customers using mobile devices such as smartphones and tablets.
Financial advisory firms that want to stay relevant and competitive must evolve within both the financial advising industry and within the world of digital marketing. Hiring a professional digital marketing agency can help you ensure you’re making the most of trends such as retargeting ads or the rise of mobile, and not absorbing the opportunity cost associated with outdated strategies.
#4. You lack the technology and tools required for a savvy digital marketing effort.
One of the most significant benefits of utilizing professional digital marketing is access to the latest tools and technologies required to effectively deploy and track your digital marketing efforts. Often, in-house marketers are too busy to micromanage all the moving aspects of an online campaign, but it’s those little details that can make all the difference. Professional digital marketing agencies, on the other hand, offer accountability, communication, and the flexibility you need to get a campaign up and running successfully. They’re also able to provide access to analytics technologies, which can be expensive but are incredibly beneficial to understanding what’s working and what’s not within your digital marketing strategy.
SEE ALSO: How to Write an Email Newsletter Your Clients and Prospects Actually Read
Is Hiring a Professional Digital Marketing Service Right for You?
As you think about whether or not your firm would benefit from hiring a professional digital marketing team, you’ll want to assess your internal strengths, challenges, and needs.
At Illuminated Advisors, we specialize in providing comprehensive, professional digital marketing services – and we work only with financial advisors. Not only do we offer experience and expertise in digital marketing, but in digital marketing efforts that are working – right now – in your industry. If you’d like to learn more, give us a call today. We look forward to hearing from you!
