Illuminating Listening

Website Wisdom | Episode Two: Illuminated Advisors Podcast

With a website, it can be hard to know how much time and effort you should put into your content, your branding, your blog – and how much all that time and effort will payoff. Does it even really matter what your website looks like to your clients? Are people really going to choose someone else over you based on when you wrote your last blog?

Using Alexa to Market Your Firm | Episode 1: Illuminated Podcast

If you haven’t been living under a rock for the last decade, then you are familiar with the need for a strong website and SEO. Utilizing proper keywords to get found on popular search engines and high-quality links can get you a step ahead of your competitors and in front of the right customers. But what do you know about voice search, audio blogs, and marketing yourself on voice-enabled devices like Alexa and Google Home?