Whether your financial advisory business is new, seasoned and primed for growth, or somewhere in between, it’s critical that you don’t overlook the benefits of professional digital marketing. After all, you might be providing excellent products and unmatched client service, but you can’t simply wait for prospects to find you. While traditional forms of advertising, like print mailers and event advertising might bring in a trickle of business, you can’t tap into the global marketplace of possibilities without adding professional digital marketing to your strategy.
Below, we’ll walk through three major benefits of adding targeted, streamlined professional digital marketing to your business plan.
1. Your Prospects Are Online
When it comes to finding a local service provider, 87% of consumers go online to research their options. If they can’t find you, you face a significant opportunity cost. It’s the digital age, after all, and people expect to find what they need in the online marketplace. Even if they’ve heard of your firm, it may not appear legitimate if they can’t also find an updated website and social media presence.
Professional digital marketing means you’ll have a good chance of appearing in search results when prospects use the web to do their research. It also means the website they find will be engaging, educational, and provide an ideal user experience (UX).
2. You Appear More Accessible and Responsive
Most clients want a financial advisor they can reach whenever needed, and who they find to be responsive to their questions and concerns. When you have a living, breathing digital presence, prospects can infer that you are exactly that kind of advisor because you’re already providing a valuable interface where they can find educational information, interact with tools, and easily contact you. Both your website and social media presence can make prospects feel at ease in this way.
3. You Can Gain a Competitive Advantage
The financial advice industry is growing at an unprecedented rate – much faster than the average for all occupations in America. In fact, the U.S. Bureau of Labor Statistics says that the number of employed financial advisors is expected to grow 15% between 2021 and 2031. You’ll soon be competing in an even more crowded field, and it’s important to know what your competition is doing.
Adding professional digital marketing to your strategy means that, not only will you have a digital “shingle on the door,” but that you’ll also have access to research that can strengthen your strategy and set you apart from the competition. For example, marketing professionals can tell you the most popular types of financial advisory content, identify keywords your competitors may outrank you on with regard to Google searches, and help you get backlinks that extend your digital reach and grow your audience of prospective clients.
More Benefits of Professional Digital Marketing
Using professional digital marketing techniques as part of your business strategy means you’ll be well-placed to meet prospects where they are, make a good first impression, and gain insight into your competition. Additional benefits include:
- A cost-effective and scalable way to reach a much larger audience of prospects, regardless of geographical boundaries
- Simple targeting and personalization tools that let you reach the right audience segment with the right message at the right time
- The ability to drive engagement and interaction with your website, social profiles, and email marketing, which allows you to get to know your audience better
As you can see, there are a multitude of benefits to building your digital presence as a financial advisory firm.
At Illuminated Advisors, We Do it For You
You’ve worked hard to build your business and serve your clients well, and it can feel overwhelming to consider all that is required for a savvy digital marketing presence, too. If you’re looking for digital marketing support from an experienced professional team, we can help.
At Illuminated Advisors, we specialize in providing digital marketing strategies, platforms, tools, content creation, social media management, and support to help you meet your personal and business goals as a financial advisor. Schedule a discovery call with us today to learn more about how we can help you advance your marketing and business development goals.